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Paytm Business Model | How does Paytm Make Money?

  Paytm Business Model | How does Paytm Make Money? How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Business Model? It’s a worthy question to ask. Another worthy question that should be asked is – Why does the cashback gets accumulated in the  Paytm Wallet  and not refunded back to the user’s bank account? I guess you got a clue. Anyway, we’ll explain it later in the article. Let us first discuss Paytm Business Model   in this  Paytm Case Study . What is Paytm? Paytm is India’s largest mobile payments, e-wallet, and commerce platform. Though started as a recharge platform in 2010, Paytm has subsequently changed its business model to a marketplace and a virtual bank model. It is also one of the pioneers of the  cashback business model . The company has transformed itself into one of the Indian giants dealing in mobile payments, banking services, marketplace, gold, recharge and bill payments, etc. who serve around 100 million registered users. Bus
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The 'P' Structure | Business Structure |

It is very important for any business or start-up to understand their market. Why they are doing? What is the final goal? i.e. either for paisa, power, position and prestige or for all of them or something else. You must know to whom you are going to transact your business. In P structure, we are going to know about 4 fundamental factors for which any business runs/operates. We will also learn about players involved in market. If you want that your business/enterprise/start-up gets success than you need to deal with all of them. THE “P” STRUCTURE. “P” Structure includes two Factors (A) Motivational Factor for doing Business. It refers to that factor which is necessary for all. This things are basic desires and demands of any individual. (B) Players involved in Business Structure.   It refers to that factors on which business is wholly depends. Without this factors business is nothing. (A) MOTIVATIONAL FACTOR Paisa.  Paisa needed because money is an inevitable necessity of life. Power.
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Before you Start-up | Prime Factors of Starting-up |

As I discussed in previous blog, globally there are 259200(approx) startups are establishes in every single day. Such a huge number!! As you might be knowing that, there are very few startups or businesses which remains consistant in their activities including maintaining goodwill, suffecient revenues, market capitalisation and so on and so forth. Remaining most of startups sell-off themselves or get merged with another similar business(to servive themselves in market to pay-off their liabilities) or some of the business/startups are takenover by big reputed companies and becomes a part of their operations. But, have you ever thought that why only few businessess get that much success? Today, In this blog, I am going to discuss the few key factors which plays important role in any startups or business unit. Before we jump on those key factors let's understand what does a startup or business means? Business   " A business is defined as an organization or enterprising entity eng
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