It is very important for any business or start-up to understand their market. Why they are doing? What is the final goal? i.e. either for paisa, power, position and prestige or for all of them or something else. You must know to whom you are going to transact your business. In P structure, we are going to know about 4 fundamental factors for which any business runs/operates. We will also learn about players involved in market. If you want that your business/enterprise/start-up gets success than you need to deal with all of them. THE “P” STRUCTURE. “P” Structure includes two Factors (A) Motivational Factor for doing Business. It refers to that factor which is necessary for all. This things are basic desires and demands of any individual. (B) Players involved in Business Structure. It refers to that factors on which business is wholly depends. Without this factors business is nothing. (A) MOTIVATIONAL FACTOR Paisa. Paisa needed because money is an inevitable necessity of life...
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