I VIMAL SOLANKI

  Paytm Business Model | How does Paytm Make Money? How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Business Model? It’s a worthy question to ask. Another worthy question that should be asked is – Why does the cashback gets accumulated in the  Paytm Wallet  and not refunded back to the user’s bank account? I guess you got a clue. Anyway, we’ll explain it later in the article. Let us first discuss Paytm Business Model   in this  Paytm Case Study . What is Paytm? Paytm is India’s largest mobile payments, e-wallet, and commerce platform. Though started as a recharge platform in 2010, Paytm has subsequently changed its business model to a marketplace and a virtual bank model. It is also one of the pioneers of the  cashback business model . The company has transformed itself into one of the Indian giants dealing in mobile payments, banking services, marketplace, gold, recharge and bill payments, etc. who serve around 100 million registered users. Bus